Curriculum vitae

The grown-up stuff.

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Profile

Senior commercial and digital agency leader with over a decade of experience driving digital transformation and scaling specialist brands across EMEA. Experienced in operating within a wider group structure, most notably running 247 Commerce as a distinct division under the Vortex IQ umbrella. Takes direct delivery ownership of high-value accounts on Shopify Plus, Adobe Commerce and BigCommerce. Proven track record of managing full P&L, turning around distressed £500k+ enterprise projects, and championing applied AI to speed up delivery and secure multi-million-pound client retention.

Experience

Chief Revenue Officer

Vortex IQ
  • Architect and execute EMEA go-to-market strategies for an AI-driven platform, integrating applied AI with enterprise client workflows so system value lines up directly with merchant growth KPIs.
  • Accelerated commercial partnerships with global eCommerce ecosystems (Shopify, BigCommerce), streamlining joint technical delivery models that mirror top-tier agency partnership standards.
  • Designed and scaled SaaS onboarding frameworks and a customer-centric success culture that consistently achieved an NPS of 8–10 and secured £150k in Monthly Recurring Revenue (MRR).
  • Built automated playbooks and tracking metrics to measure AI platform adoption and ROI, resulting in record-low client churn and robust Net Revenue Retention (NRR).

Managing Director

247 Commerce · a Vortex IQ Company (Group Subsidiary)
  • Led a specialist commerce agency within a wider tech group, managing full commercial P&L, resource budgets and growth strategy.
  • Grew key enterprise accounts from initial £500k foundational builds into multi-million-pound retained partnerships.
  • Took direct delivery ownership of complex Adobe Commerce and Shopify Plus builds, turning commercial goals into secure, scalable digital platforms.
  • Developed an onboarding turnaround playbook for distressed projects inherited from legacy agencies, rebuilding client confidence through reliable, transparent delivery.
  • Established standardised managed-service delivery processes, helping cross-functional teams consistently deliver an NPS of 8–10.

Technical / Project Management Director

We Are Kitty
  • Directed technical delivery and end-to-end project management, aligning complex web architectures with client SLAs and CSAT goals.
  • Created and commercialised internal software solutions that opened new high-margin revenue streams and built strategic industry alliances.
  • Established structured agile delivery frameworks and account planning reviews, shifting client relationships into stable, long-term partnerships.
  • Oversaw engineering resource allocation and set up CI/CD pipelines, improving code quality, deployment velocity and account profitability.

Director

TAB-G
  • Provided high-level commercial and client advisory services, structuring value-driven digital transformation roadmaps to improve business performance and client retention.

Business Unit / Ops Manager

Vaimo UK Ltd
  • Led regional commercial forecasting, client expansion and account planning, delivering strong portfolio growth and high NPS scores across Adobe Commerce clients.

Earlier roles (Lead Project Manager, Project Manager, Senior Project Manager) and references are available on request.

Volunteering

Cub Scout Leader

Scouting
  • Plan and lead weekly activities, hikes and camps for children. A Scouting member since age eight, with senior leadership positions held along the way.

UK Contingent Management Team

Scouting · Iceland expedition
  • Part of the management team for the UK Scout contingent on the 2017 Iceland expedition.